May 2012 President's Message
Dear ICF Colleagues and Friends:
If you were at the May chapter meeting when Art Jackson asked us “will you be significant?” you know what I mean when I say he blew my socks off. His presentation was titled “How to Be Paid What You’re Worth and Be Worth What You’re Paid.” It definitely was not a workshop on negotiation skills! Art preached to us (in the best sense of that word), told us stories, challenged us to do our best, inspired us to reach for the stars and refuse to settle for less. If anyone was discouraged when they came in, I’m confident they felt a lot more hopeful when they left. As I continue to experience the power of mood on every action I take, I saw Art as bringing to us, in his unique way, the mood of possibility. His message: if you’re going to be paid what you’re worth, you have to be worth what you’re paid. I never thought about it that way before but I think about it now before each client walks in the door. What do I need to do and be to be worth more than what I’m paid?
Thinking about worth, one of the really interesting things about the new Global Coaching Study recently released by ICF Global are the data collected on what coaches are paid. Based on the 12,133 valid responses coming from 117 countries and all 50 US states, the survey found that coaching generated worldwide almost two billion dollars in annual revenue. The North American share was $707 million. That’s a lot of money. But there are also a lot of coaches, an estimated 47,500 coaches globally. Average annual income from coaching in North America is $50,400 and globally its $47,900. Most coaches, the survey found, supplement their coaching income by providing other services, such as consulting or training.
The average per hour coaching rate is $229, the average number of clients coaches carry at any one time is 10 and the average number hours people work as a coach per week is 13. Female coaches outnumber male coaches in the US by a 3 to 1 margin, and approximately 59% of coaches have advanced degrees. One in five coaches has over 10 years of coaching experience.
Find this information interesting? ICFGR members can see the initial PowerPoint presentation released by ICF Global in the “Members Only” section of the website. Click on the “Members Only” button and then click on “Presentations/Tools.” And a shout out to Ed Modell , former ICF Global president and Mark Ruth, ICF Director of Research and Evaluation for their PowerPoint summary and teleconference. We have more great opportunities for coach development coming up this summer. The June meeting features executive coach and author Doug Moran talking about “Leveraging Our Coaching Tools to Make Us Better Coaches.” Doug is a highly regarded coach and I know his presentation will be illuminating. Also in June is our second teleconference (open to members only) featuring Barbara McRae, MCC talking about “Taking the Bounce with Mental Rebound,” a look at how coaches can help clients untangle mental knots. In July, I’ll be doing an experiential program on Robert Kegan and Lisa Lahey’s work on Immunity to Change. They have developed a powerful process for uncovering the hidden assumptions, the “immune system” that stops people from making changes they really want. Participants in this program will get a taste of what that process is like.
We are looking for a few good people to support our work to develop coaches. Terry Watkins, our intrepid program director, is planning a longer training event for January next year. She is building a planning committee for that event. Please see her if you’d like to help shape that program.
I’m looking forward to seeing you this summer.
Warmly,
Plum Cluverius
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